Meaning, prims, and sense-making mechanisms.
Last night I visited @sorornishi's Second Life art exhibit, Transubstantiation. I'd read an interesting blog post on it by @botgirlq (who's Machinima I thoroughly recommend you check out!) so thought I'd drop by. As beautiful as it is, one thing I found particularly intriguing was the philosophy behind it. Soror writes:
"The Prim 1 contains my body and my blood... my essence. How? ....Every Prim I build is actually a REAL part of my psyche... (there is nothing virtual in this argument/statement). .. and so this artistic process is a transubstantiation. I am a god, The Prim is a god, I am in The Prim and I manifest through Transubstantiation."
Soror has hit on an interesting subject - what is an object and how do we make sense of it? Is what an object means to one person the same as what it means per se? Although one can give an object shape and substance, can one actually give it an essence, which is to say meaning? My feeling here is no, but that isn't to say it's meaningless.
There is no meaning inherent in objects, and thus there can be no meaning given to them. Buddhists have got it right when they talk about the dichotomy between (to borrow a phrase from Shunryu Suzuki) mei (light) and an (darkness). Whereas mei refers to the thinking world, the meaningful and interpreted world that we see around us, an refers to the way things actually are in their purest state, absent of thought. Meaning is something entirely attributed by the person perceiving the object based on an array of different variables unique to them. I might see an object as being beautiful because I have a concept of what beauty is, or I might try to eat it because I've eaten things like that before. Situational, cultural, and historical factors all have their roles to play, even our identity affects how we shape the world. A person who's never used Second Life before may fail to see why anyone would want to spend a dollar or two on a virtual chair. Yet an SL resident interprets it using a different framework and sees it not as just a virtual chair, but one they can interact with, decorate their virtual home with, and socialise using. Both the outsider and the resident share the concept of chair, but they do not share the background relevant to the interpretation of its virtual aspect.
So art and design aren't about imbuing an object with meaning, 'beauty is in the eye of the beholder' after all. Instead it's the artist's attempt to accurately predict the sense-making mechanisms of his or her audience in order to create an object that leads them to draw particular conclusions. And should the object be particularly complex or novel, an artist may supplement the audience's sense-making framework itself with new information (such as a background philosophy). If successful, the artist demonstrates the overlap between creator and perceiver, where shared understanding and an almost intimate cognitive link is achieved. So rather than simply imbuing an object with meaning, an artist or designer utilizes their remarkable understanding of human psychology to manipulate their audience's sense-making frameworks into attributing complex principles to quite unique creations.
Notes:
- For readers unfamiliar with Second Life, prims are the basic shapes (such as cuboids and spheres) that Second Life users can create, manipulate, and transform in order to create more complex objects. ↩

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2011
aaronp.me





“an artist or designer utilizes their remarkable understanding of human psychology to manipulate their audience’s sense-making frame works into attributing complex principles to quite unique creations.”
This statement supposes the philosophy behind my creations to be contrived, with a manipulative aim in mind. My personal ‘meaning’ behind that which I create is not, in any way, dependent on an audience. An audience is the last thing on my mind during the creative process.
“There is no meaning inherent in objects, and thus there can be no meaning given to them.“
I would debate this point. Whereas I can understand if you believe that there is no meaning in objects, I cannot agree that no meaning is given to objects. Simple shapes of objects stir deep archetypal emotions, let alone size, colour and texture. You mean to say that you think that no meaning should be given to them. That is a belief system you have chosen, not an objective truth, which is how you present the idea.
…and lastly I would remind you that “duality is the start of all delusion”.
:)) great post.
Comment by sorornishi — 9 Apr @ 1:24 am
Hi Soror, thanks for your comment — glad you liked the post!
Apologies for the use of the word ‘manipulated’, looking back on it I can see how it sounds contrived. I understand what you mean though, I perhaps wrongly assumed that all art is designed to be shared. But presumably the ones you chose to share are the one’s you expect your audience to be able understand? Maybe it is only designers who create for function, that manipulate.
As for what you said about shape, colour, etc. stirrring certain archetypal emotions — I agree in as much as there are basic physiological mechanisms common to us all that respond in certain ways to certain things. There are neurons that fire only when presented with lines of a particular orientation, for example. Whether what we deduce from these basic mechanisms is universal though, I’m not so sure. In Western society the colour red is associated with danger and anger, yet in China it’s a lucky colour associated with good fortune. And if you were from the Dani tribe of Papua New Guinea you wouldn’t even acknowledge red as a distinct colour (it’s lumped together with orange and yellow). Fortune, danger, and well… who knows, are meanings based on a person’s cultural context, not due to any meaning intrinsic to red itself.
But like you said, this is my belief system and not an objective truth. I think that’s a fair comment to make :-)
Comment by admin — 9 Apr @ 1:25 am
You are absolutely right that the experience we derive from objects is subjective and cultural (though some may transcend cultures if an archetype is stirred).
I would have to quote Rene Magritte however, in connection with my build at UWA, “ceci n’est pas une pipe”… no objects were involved.
I would hold that using form and scale in my ‘build’ makes it less culturally sensitive than many Symbols (all the ‘objects’ I use are alien to all humans, in that they do not exist on Earth) but, as meaning is such a tricky subject to tackle, I would have to concede I may be wrong in that assumption.
Comment by sorornishi — 9 Apr @ 1:25 am